Yes, it certainly is!
I remember picking up hay for our goats at .75 a bale back in the early 90s. Just within the last 5 years we paid $1 a bale for just voluntary grass hay that was all headed out, first cutting, for a stupid horse the girls kept around here. When I heard what alfalfa hay can go for it made me think, let me tell ya.
I think marketing is going to be my biggest hurdle since people confuse and piss me off. I might consider going with a hay broker. I'll see how things go when I get there.